Profile of an Internet Technology: RSS

Noreen M. Elia

Media Studies 255

New Technologies

September 26, 2011

Profile of an Internet Technology: RSS

RSS (Rich Site Summary or Really Simple Syndication) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it. It is a way to easily distribute a list of headlines, update notices, and sometimes content to a wide number of people. It is used by computer programs that organize those headlines and notices for easy reading. (1)

RSS works by having the website author maintain a list of notifications on their website in a standard way. This list of notifications is called an “RSS Feed”. People who are interested in finding out the latest headlines or changes can check this list. Special computer programs called “RSS aggregators” have been developed that automatically access the RSS feeds of websites you care about on your behalf and organize the results for you. (RSS feeds and aggregators are also sometimes called “RSS Channels” and “RSS Readers”.) (1)

An RSS is a format used for web publishing real-time updates to other sites. You can create an RSS feed on your site, including automatic feeds on other web sites or a specific page, the topic that interests you.

Visitors to your site can see updates from other Web sites in real-time feed. It is also helpful to announce something that happens. An RSS feed can be very convenient for those who want updated information on their favorite site or collect all their favorite Web sites so they can see them all in a single stream.

RSS is a great tool for business owners. A business owner can use RSS to keep you updated guests on the current, updated information on the industry. Visitors can see on the food and not having to leave the site to read.

New sites make good use of RSS feeds to pull in customers. Many people out there subscribe to a news page to stay updated on current events and news to have handy. It’s a way to stay informed. You can get all the information you need on one page without moving from page to page or site to site. It’s like having someone constantly feeding you the latest information on what’s happening in the world.

Also make sure that your readers and subscribers are not overwhelmed by detail. They feed each other the right amount of detail. If the reader wants to know more, you can simply click on the button and go to the website where the information came from. It is a source of information may be used for RSS feeds:

* Forum
* Blog
* Article
* News

Feeds are especially useful for radio and TV news on various topics such as homes for sale, upcoming events, auctions, legal aspects, providing employment and entertainment. The possibilities of their use are virtually limitless.

When people subscribe to your feed, they know they can count on you to provide valuable information and keep updated on all the information you need to know. You, however, could use RSS to publish articles of interest (or information that adds value to others) that you want to make sure people are aware. Sure, visitors have the opportunity to withdraw from the stream at any time they want.

Use RSS feeds as a marketing strategy and provide the subscribers with recent information. (2)

In addition to notifying you about news headlines and changes to websites, RSS can be used for many other purposes. There does not even have to be a web page associated with the items listed — sometimes all the information you need may be in the titles and descriptions themselves.

Some commonly mentioned uses are:

Notification of the arrival of new products in a store

Listing and notifying you of newsletter issues, including email newsletters

Weather and other alerts of changing conditions

Notification of additions of new items to a database, or new members to a group.

One RSS aggregator is all that you need to read all of the RSS feeds, be they headlines, alerts, changes, or other notifications. RSS is shaping up to be a very popular and useful means for communicating. (1)

RSS originated in 1999, and has strived to be a simple, easy to understand format, with relatively modest goals. After it became a popular format, developers wanted to extend it using modules defined in namespaces, as specified by the W3C.

RSS 2.0 adds that capability, following a simple rule. A RSS feed may contain elements not described on this page, only if those elements are defined in a namespace.

The elements defined in this document are not themselves members of a namespace, so that RSS 2.0 can remain compatible with previous versions in the following sense — a version 0.91 or 0.92 file is also a valid 2.0 file. If the elements of RSS 2.0 were in a namespace, this constraint would break, a version 0.9x file would not be a valid 2.0 file. (3)







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