douglas rushkoff

Douglas Rushkoff furthers ideas once stated by Marshall McLuhan. This book features original illustrations from comic artist Leland Purvis. Rushkoff emphasizes users of digital technologies to understand and know the technology they are using. Do not be an ignorant user and eventually become programmed. Users should educate themselves on the technology they are using rather than looking at the technology merely for its quick and easy use.

Commandment 3- You may always choose none of the above
The analog recording is a physical impression, while the digital recording is a series of choices. The former is as smooth and continuous as real time; the latter is a series of numerical snapshots.
The digital realm is biased toward choice, because everything must be expressed in the terms of a discrete, yes or no, symbolic language. This, in turn, often forces choices on humans operating within the digital sphere.
For something to be digital, it has to be expressed in digits.
Is choice good or bad?
Choice stops us, requiring that we make a decision in order to move on.
The more we learn to conform to the available choices, the more predictable and machinelike we become ourselves.
Our choices narrow our world, as the infinity of possibility is lost in the translation to binary code.
One emerging alternative to forced, top down choice in the digital realm is- tagging.

Commandment 4- You are never completely right
We lose sight of the fact that our digital tools are modeling reality, not substituting for it
This makes digital technology-and those of use using it-biased toward a reduction of complexity.
We forget that these are the people we’re paying to learn about these issues on our behalf. Instead, we overvalue our own opinions on issues about which we are ill informed, and undervalue those who are telling us things that are actually more complex than they look on the surface.
Reading has become a process of elimination rather than deep engagement. Life becomes about knowing how not to know what one doesn’t have to know.
Virtue reality and real world
Young people raised on mp3s can no longer distinguish between the several hundred thousand musical sounds their parents can hear.

Print Friendly, PDF & Email
This entry was posted in Program or Be Programmed (Rushkoff). Bookmark the permalink.

1 Response to douglas rushkoff

  1. Juan Monroy says:

    You don’t need to post the entire summary of the chapter. You can focus on one aspect, such tagging as an example of true choice, and go from there.

Comments are closed.