The filter bubble is written by internet activist Eli Pariser. In his book, it described a phenomenon in which websites use algorithms to selectively guess what information a user would like to see based on information about the user like location, past click behavior and search history. As a result websites tend to show only information which agrees with the user’s past viewpoint. Prime examples are Google‘s personalized search results and Facebook‘s personalized news stream. According to Pariser, users get less exposure to conflicting viewpoints and are isolated intellectually in their own informational bubble.
From Myranda of group three, she mentioned that bombs were aimed at Yugoslavian Chinese Embassy. Three Chinese diplomats killed. The reason was because the Embassy was thought to have been an arms warehouse. Pres. Bill Clinton videotaped an apology that was withheld from the Chinese public for four days. China’s newspaper created an online chat forum which allowed users to be mostly anonymous and discuss their feelings in regards to the attack. The forum is popular because anonymity allows Chinese citizens’ to have a voice with China’s strict censorship laws certain words and websites can be censored on a day to day basis. Firewalls and proxies are able to allow citizens to access anti- government websites. However, most people avoid problems with the government by censoring themselves. Website availability changes daily. Porn is now available to internet users. International companies such as Google choose to stay out of government issues by allow certain items to be unavailable to China’s citizens. She also mentioned about the clouds are useful because they can store large amounts of a person’s personal information. They can also allow Government agencies to view your information. If you use Yahoo, Gmail, or Hotmail for instance, you “lose your constitutional protections immediately”. Most large companies use clouds to store user information. What is Friendly World Syndrome? A twist on George Gerbner’s mean world syndrome. Friendly world syndrome is when important and serious world issues such as global warming, the economy, and the human slave trade do not reach people. For example, Facebook Like Button: The more likeable a story is more likes it gets. A facebook profile will show the likes that facebook thinks a user will like or that is the most popular. Most people are not seeking out information that is shaping the world. Or, they may receive news from a blog or news feed instead of from the evening news or editors who spotlight problems. In the advertising, Oceana ran an advertising campaign to stop Royal Caribean Cruise Lines from dumping waste into the sea. The envornmental group took out a Google ad which said “Help us protect the world’s oceans. Join the fight!” It was taken down by Google after two days because the ad was violating its general guidelines about taste. Politicians are filtering messages to appeal to different groups. The political messages are targeting different groups in different ways. The filtering of political campaigns is also evident with sites like Yahoo and facebook. The companies are able to gather information about a user and display what it feels is most useful to that particular user. Postmaterialism, when humans have their immediate needs met, they care more about what is representing them. Post materialist’s value self expression and are tolerant of other’s differences. There is also more self involvement. The filter bubble pushes us to believe that our self interest are all that matter and exist.